Outdoor Screening, which was introduced in the 16th Jeonju IFF, has moved its location to Cinema Street in the 17th Jeonju IFF. The urban outdoor screening was well received in terms of its meaning and utilization, however, it left some problems. Facilities for opening/closing ceremony and outdoor screening have been renovated for the 18th Jeonju IFF, in order to improve reception and convenience of visiting guests and audiences. opening/closing ceremony and outdoor screenings will be held in TFS tent. The outdoor screening ‘Jeonju Dome’ built in the form of TFS tent has been devised to correspond to changeable weather. ‘Jeonju Dome’ is going to mainly hold opening/ closing ceremony, gala screening, outdoor screening, performances, and the audience party. The activation of events concentrated in a large tent will be special experiences of the 18th Jeonju IFF.
The 18th Jeonju IFF is planning the special exhibition program that no Korean international film festival has ever tried. ‘Writer SONG Gil-han, The Writer of Cinematic Spirit’(hereafter ‘Writer SONG Gil-han’) one of the ‘special focus’ programs, demonstrates a scenario writer SONG Gil-han who has built his own world in Korean film history, exceptionally as a writer. This special exhibition highlights the life of a writer who has struggled between survival and art over 40 years through various ways, which will encompass SONG’s works and his view of world. Special exhibition attempts to understand films from ‘the writer’s point of view,’ not from ‘the director’s’. This exhibition is going to be held in Exhibition Room of Jeonju Cine Complex. With the juxtaposition of 'record’ and ‘interpretation,’ it tries to examine the writer SONG’s identity. This year, ‘100 Films 100 Posters,’ which has established itself as ‘tradition’ of Jeonju IFF since 2015, displayes various types of exhibitions. 100 creative posters will be displayed in the various forms in ‘cinema street,’ ‘Nambu market chungnyunmall,’ ‘Jeonju Lounge,’ and ‘Gallery,’ which aims to share diverse interpretation upon films with audiences. This project began to collaborate with Nambu market last year as a part of ‘Asia Culture Hub Project’ for activation of old downtown, in an attempt to create culture belt between north and south gates. This year, a ticket office will be installed inside chungnyunmall, including Nambu market into a festival area.
The important goals of Jeonju IFF this year is to strengthen and support Korean films. Despite of boom of Korean films, the place of independent and alternative films is narrowing down. As the reality of film industry and production becomes more polarized, in Jeonju IFF as a platform of alternative films this year, three selected projects in JCP this year are Korean films. In addition, ‘Union Award(sponsored by Union Investment Partners)' for Korean Competition and ‘Daemyung Culture Wave Award(sponsored by Daemyung Culture Factory)' supporting films to be invested for distribution are the examples of a wide range of awards and film industry’s interest in Korean films. ‘Documentary Award(Sponsored by Jin Motors)’ which was introduced last year also encourages and supports Korean films. Moreover, newly introduced JPM’s supportive programs for Korean films demonstrate the willingness of Jeonju IFF to directly discover new Korean films. Through the diversity of awards and supportive programs, Jeonju IFF will become the cradle of new Korean films.
‘Charging on Badges’ has been inevitably introduced according to an anti-corruption act came into force, in order to improve on badges and audience services. Before, there had been limitation of inviting guests due to internal criteria. However, badge charging will help to open a door of Jeonju IFF to various field of film industry. Accommodation condition will be also improved. MOU with a large global hotel which will be open before the opening ceremony will improve guests’ convenience. In addition, Jeonju IFF will provide better sreening condition through ‘P&I Screening’. When it comes to the improved audience services, mobile reservation system will be introduced. Audience services (locker, cell phone recharger, PC zone) inside theater will be expanded. Audience rest area will be installed in ‘Jeonju Lounge’ including Jeonju Dome Screening and ‘Cinema Street,’ which will improve audience satisfaction.
Jeonju IFF this year has also expanded opportunities of guests and viewers to watch films, through the increase in the number of invited films and screening times. The 18th Jeonju IFF will showcase 229 films while 211 films featured at the 17th Jeonju IFF. The increase in invited films is an attempt to gradually expand the extension of Jeonju IFF, centered around a film street, in response to the changed environment of Jeonju theaters. It has been supported by the increased utilization of CGV Jeonju Gosa which is a main cinema. By assuring the number of seats at full against the crowded season, Jeonju IFF also tries to guarantee viewers’ rights.
In the 18th Jeonju IFF, the test on the possibility and the diversity of film expressions and their limitation will take place. The slogan ‘Outlet for Cinematic Expression’ demonstrates the willingness of Jeonju IFF to actively accept challenging and controversial films that reject the political, economic, and aesthetical limitation. The documentary genre’s showing strength matches this slogan. Documentaries on political and social issues based on a keen awareness of times are superior in quality and quantity. It’s in the same vein that Jeonju IFF has newly created ‘Frontline’ section which brings about films dealing with controversial issues through innovative theme and style as well as bold expression.
Through ‘Special Focus’, ‘World Cinemascape: Masters’ and ‘Expanded Cinema’, Jeonju IFF has invited film masters and their films this year: ‘Michael WINTERBOTTOM: The filmmaker Across the Boundaries’, a special exhibition about Michael Winterbottom, who has developed his own perspective and world through various themes and forms, ‘Aleksey GERMAN: An Auteur of a Confined Revolt’, which is to highlight Aleksey GERMAN, who is one of the most important directors in modern Russian films. Boris LEHMAN, who is a legendary of Avant garde along with Dominique CABRERA, Sergei LOZNITSA, will also visit Jeonju.
Jeonju Cinema Project 2017, entering its 4th edition this year, selects three projects and all of them are Korean films. As Korean Independent film industry has long stagnated, Jeonju IFF tried to discover and support the talented independent films which will impact the mainstream film industry. LEE Chang-jae’s Project N and KIM Yang-hee’s The Poet and the Boy are the films that show the directors' own style and character. It brings out the hope of potential in Korean independent films.
Jeonju IFF has linked and integrated Jeonju Project Market(JPM) and Jeonju Cinema Project(JCP) for production support, investment and brand-making, focused on ‘Jeonju.’ Through this reform, JPM which has supported approximately 60 projects for 8 years has increased the range and the number of films to support. It has also developed various platforms such as the support for an independent feature film and the project for medium films. The selected films with a higher maturity and the possibility of production in JPM will be also considered in JCP, which will elevate the brand image of ‘made in Jeonju’ and make ‘Jeonju’ become the frontline of independent films in the long term.
Having started from 2 years ago, outdoor screening attempts to showcase friendly programs in a film street with density. In particular, on Children’s Day(May 5), films will be screened outdoors for two times through a program ‘animation day’ for the family. The film shown in the daytime (2pm) will be a free showing, which increases the access to the film festival and shows an example of a specialized outdoor screening. In addition, diversity of outdoor screening has been achieved through the films and performances on comedy, a true story, and music in the third year of outdoor screening.