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Overview/
HOME > 17TH JEONJU IFF > Overview

    1. Features and changes in administration

  • 1) Concentration-Spatial Experiment
    • The 17th Jeonju IFF has prepared a new concept: concentration on ‘Cinema Street’. With an outdoor screening place in Gosa-dong, newly opened CGV Jeonju Gosa will form a dense cinema street. Guest center and JIFF lounge will be also located in the cinema street. It is expected to show Jeonju IFF’s spatial visions through convenient human traffic flow, a dense space, and the whole festival converging on one place. Last year, the utilization of CGV Jeonju Hyoja and an outdoor screening place in Jeonju Sports Stadium implied that there would be many more potential places to find out in Jeonju. With the new motto of this year, the 17th Jeonju IFF will conduct an experiment on its efficient management and see how Jeonju city makes synergy with the festival through the concentration. This new attempt on spatial changes and management will be continued until the festival finds its place in the spatial management system.
  • 2) Closing Ceremony and Awards Ceremony
    • For last two years, Jeonju IFF had awards ceremony on the 7th day of its tenday-long festival, and concentrated on screenings for the rest of the days in order to increase occupancy rate of seat. Having the new outdoor screening place ready, Jeonju IFF has decided to have our closing movie on 10th day with the closing ceremony. The closing ceremony will be held on the 8th day of the festival, and it is to celebrate and support the directors and the film industry associates. This change is to maintain the celebration atmosphere until the end of the festival, and there will a special program available for the public on the day before the last day of festival as well.
  • 3) Open Festival – Urban Street Design
    • With the enthusiastic responses last year, ‘100 Films, 100 Posters’ continues its exhibition and even expands all the way down to the area of Nambu market. ‘100 Films, 100 Posters’ is a Jeonju IFF’s collaboration exhibition with 100 graphic designers who lead Korean design scene. By participation of the numerous young designers, Jeonju IFF has been able to improve its prestige as the festival that collaborates with the adjacent fields. The 17th Jeonju IFF expects the posters of designers to be everywhere in the city of Jeonju and raise the festiveness. Along with the colorful pageant of the posters, Jeonju IFF’s promotional symbols and artworks will make a new ambience of Spring festival.
  • 4) Outdoor screening place – improving the festival space
    • The ‘Outdoor screening place in downtown’ in ‘Cinema Street’ has a great significance in the light of the realization of its concept. Formed to have parties and events of all kinds, the JIFF stage(dome-shaped structure) has increased its convenience and accessibility, and it is located near the other convenient facilities. The ‘outdoor screening place in downtown’ which matches the 17th Jeonju IFF for its high concentrativeness will be filled with festiveness during the day times and lights from the screen at nights. In this sense, audiences who visit the outdoor screening place will experience the privilege of being a ‘Cinema Citizen’.
  • 5) New awards
    • Having been highly interested in documentary films, the 17th Jeonju IFF has prepared new awards for Korean documentary features. The award called ‘Documentary Award’ will be given to the best documentary film selected out of all those screened in ‘Korean Competition’ and ‘Korea Cinemascape’ with the prize of 10 million KRW. With the sponsorship of Jin Motors, the execution of this award will be continued in order to encourage and support the documentary films.
  • 6) Changes in Jeonju Project Market(JPM)
    • The 8th ‘Jeonju Project Market’(JPM) attempts overall changes into a business-oriented market. The most significant change is the abolition of the pitching event. All prize-winners will be determined through documentation and interview from this year. This may reduce burden from pitching for the participants and let them focus on their purpose for business solely. Instead, JPM has strengthened its mentoring process of each project. It is expected not only to offer a professional pitching education to the participants, but also to maximize their planning ability and quality of the films with the mentors. Moreover, JPM will be running a market lounge in order to support the business meeting between the participants and film industry associates. On this wise, JPM is constantly carrying forward its goal to develop Korean film industry, and make Jeonju city a leading place of communication for all film industry associates in the world.

    2. Features and changes in programs

  • 1) Increased number of Invited films and the largest number of screenings
    • The keynote of 2015 for increasing the number of Invited films has been successfully maintained in 2016. The number of films invited this year has increased from 200 films in 2015 to 211. In details, the feature films are becoming more prominent, while over a huge number of 60 films have been invited to the World Cinema Scape section. Meanwhile, Jeonju IFF has made its historical record of 500 screenings in this year. This programing is intended to embrace more colorful works, as well as expand the viewing opportunity for audience through allocating more screening rooms.
  • 2) Program planning for establishment of identity
    • “Actively accept the latest trend of aesthetics of cinema and get closer to the nature of film media”, the motto of Jeonju IFF’s programming. In order to firm up this motto, Jeonju IFF has strengthened its programs this year by emphasizing 3 specific sections: 1)‘Expanded Cinema’ which questions and expands the boundary of traditional cinema, 2)film history and film writers, and 3)‘Cinematology’ which highlights the characteristics of media. ‘Expanded Cinema’ section is expected to provide chances to understand how cinema is blending in with other art forms such as fine arts, music, drawings, photography, and comics. In ’Cinematology’ section, the range of the themes and the target is expanded from film directors to film making process, genres, and spectatorship, which is expected to produce a variety of interesting stories about film.
  • 3) Strengthening ‘Special Focus’
    • The special exhibition ‘Special Focus’ offers evenly arranged retrospectives, special exhibition of different countries, and themed exhibitions which regard various regions, writers, and themes. For this year’s ‘Special Focus’, Jeonju IFF invites Philippe Grandrieux, a French screen writer to help the audience understand his works. Along with ‘Philippe Grandrieux: A Rediscovery of Cinematic Language’, there will be ‘Shakespeare In Cinema’ in cooperation with The British Council to commemorate the 400th anniversary of Shakespeare’s passing and ‘Modern Chilean Cinema: New Territory of Latin America’ to introduce new tendency of modern cinema in Chile. Through these ‘Special Focus’ programs, the audiences are expected to explore the innovators who expanded the domain of expression, understand the exchange of literature and cinema along with the front line of contemporary cinema.
  • 4) Mini Themed Exhibitions
    • “Mini themed exhibition” is a unique operational method of Jeonju IFF. It has been a tradition to operate special exhibition programs separately from the regular sections in most of other film festivals. However, Jeonju IFF has given special themes to each regular section, and each mini themed exhibition arranged in the regular sections will present the themes. In this year, for its demonstration, a small theme exhibition is incorporated in ‘Expanded Cinema’ with the theme: ‘Cinematic landscape’ along with a number of films which match the theme. A Spanish film director Lois Patino will be curating this exhibition. With the same purpose, ‘Vertical: Time and Landscape’ will have screenings and exhibition at the same time. Through these changes, Jeonju IFF 2016 is expected to create more dynamics in the programs.
  • 5) New title: Jeonju Cinema Project (JCP), and changes
    • Jeonju IFF’s own producing project was called ‘Jeonju Digital Project’ until last year, but now, ‘Jeonju Cinema Project (JCP)’ is the new title. This change is intended to invest in the long term plan of Jeonju IFF: independent brand establishment. This also indicates that the role of Jeonju IFF is not confined to financial support, yet it is to be expanded to the area of production, distribution, and other essential fields of cinema industry. To keep pace with the trend of enlarging the responsibility and the influence of production, JCP has taken ‘digital’ off of its previous name and tries to push forward the expansion of the project.
  • 6) To find the cradle of a new cinema
    • To find an unknown film, director, and trend is another vision of Jeonju IFF. The works of the new directors from ‘International Competition’, ‘Korean Competition’ and ‘Korean Competition for Shorts’ will be a blueprint to our future cinema. One of the ‘Special Focus’ programs, ‘Modern Chilean Cinema: New Territory of Latin America’ which demonstrates the new wave of Latin American cinema is also planned for the trace and the excavation. Followed by ‘Greek New Wave’ from last year, the program with modern Chilean cinema is expected to explain the tendency in contemporary cinema.