A beautiful change through film, another wingbeat for a bigger step.

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The new official poster of Jeonju International Film Festival (JIFF), a cubic image of a butterfly in the poster made of complex combinations of even smaller 'butterflies', shows the passion of the festival. The core element of the poster has developed from bold variations of JIFF's symbol, a butterfly.

Using FI as a key module, the new official poster shows different colors of butterflies dancing and forming a bigger butterfly. Its design pattern is an extension of JIFF's wish to gather diverse cinemas around the world, hope for strong bond and beautiful memories for filmmakers and audiences who will visit Jeonju in spring breeze. The poster, therefore, signifies JIFF’s hope to embrace more diverse movies and kick-start to a bigger festival.