

JIFF, with its goal to lead ‘A Beautiful Change of the World through Cinema’ under the slogan, ‘Digital Alternative and Independence’ at its start in 2000, has always searched and introduced challenging and creative films which are distant from main stream films and made its position firm as one of the most recognized film festivals focusing on alternative and independent films in the world.
Its representative programs include Jeonju Digital Project, where audiences can meet 3 directors, each of who possesses unique cinematic aesthetics; Short! Short! Short!, a project for Korean short film production; ‘Cinemascape’, a program that shows the trend of world’s contemporary films; and Retrospective, which offers a chance to explore the world of great masters’ films.
JIFF is also filled with a variety of cultural experiences and events, so it has gained acclamation as an ideal mixture of films and festival where audiences can truly enjoy.

- Sustainable and Productive Film Festival
- A Film Festival focusing of Alternative and Independent Films
- Search, Support and Introduction of Excellent Korean Independent Artistic films to Foreign Countries
- Promotion of Local Cinematic Culture and Industry
- Expansion of Base for Cinematic Culture and Enhancement of Local Image
- Drive of Activation of Local Films and Film Industry
- Contribution to Activation of Local Economy through Direct and Indirect Economical Effects
- Realization of Cultural Variety
- Establishment of Base for Cultural Variety through Films

- Enhancement of Film Festival’s Brand Value
- World’s Mecca of Alternative and Independent Films
- A Film Festival Where Audiences, Citizens and Cineasts Can Communicate
- A Dynamic Film Festival Leading the Change
- Establishment of Business Model for Independent Films and Expansion of Base for Financial Independence
- Activation of Jeonju Project Market
- Distribution of Publication Rights of Independent Films
- Establishment of Distribution System for Diverse Films
- Support for Marketing of Local/Domestic Independent Films
- Expansion of Base for Cinematic Culture and Training for Talented People
- Management of Experience Zone, JIFF Art Gallery and Jeonju Digital Cinema
- Management of Film and Culture Education Program
- Drive of Development of Local Culture and Tourism
- Optimization of Local Marketing
- Designation of Cinema Street as a Cinematic Specialized Site
- Development of Support Program for Connection between Local Culture and Tourism