The 17th Jeonju International Film Festival A New Record for Sellouts
- Approximately 219 sellouts, 79% seat occupancy
- Received fervent response for the outdoor screening, events and exhibitions
The 17th Jeonju International Film Festival (Jeonju IFF) closed with new record of 219 sellouts. With its total admissions 71,000 as of May 6, for there are 44 screenings still left on May 7.
1. Success on New Concept: Concentration-Spatial Experiment
214 Sellouts from 2014 was the result of 6 days-long holidays. This year, Jeonju IFF has set a new record of sellouts: 219. This shows that the new strategy, concentration-spatial experiment, was successful. With the new motto of this year, the 17th Jeonju IFF conducted an experiment on its efficient management. With an outdoor screening place in Gosa-dong, newly opened CGV Jeonju Gosa formed a dense cinema street. It showed Jeonju IFF’s spatial visions through convenient human traffic flow, a dense space, and the whole festival converging at one place.
Meanwhile, Jeonju IFF has made its historical record of 503 screenings in this year, and there were more screenings reached sellouts than last year. 219 sellouts, as of May 6, include tickets reserved for the next day which indicates there will be more sellouts as the festival ends.
2. Increasing ‘Audience Services’
The 17th Jeonju International Film Festival has bound three teams-Screening management department, Technical department and Subtitle department-into Customer Satisfaction Department. This was to group three different departments to manage all situations efficiently as they offer services for audience.
To increase efficiency, every theater has prepared ‘one stop service’ by placing ticket office, lockers, PCs and mobile chargers. It made audience available finding anything they need at the theater in one spot. In case of Jeonju IFF lockers, over 1,000 audiences have used this service. Especially, audience who did not plan to stay overnight was in great need.
3. ‘Outdoor’ Festival
‘Outdoor Screening’ has been screened at the outdoor screening venue with 3000 seats at most. All 3000 seats were sold out for the opening film Born to be Blue (Robert BUDREAU), and 2000 seats were sold out for Dongju: the portrait of a Poet (LEE Joonik). Regardless of rainy weather, 1500 audience have watched Morris from America (Chad HARTIGAN). This proved that the 17th Jeonju IFF has potential to be a ‘festival at the square’. Due to heavy rain and strong wind, screenings on May 2 and May 3 were cancelled, so 7 outdoor screenings went off with over 70% seat occupancy, 11,000 audiences. Meteorological situation seemed to be unexpected, but Jeonju IFF has prepared raincoats for audience. The ‘Outdoor Screening place in downtown’ in Cinema street had a great significance in the light of the realization of its concept.
4. Keeping its original identity: Alternative and Independent
Alternative and Independent- The awarded films seemed to show the identity of the festival. Spy Nation (CHOI Seungho), which delivers messages about a civil servant being manipulated by a government agency, The Great Patrioteers (KIM Soo-hyun), which is about a story about patriotic senior citizen. These films have been concerned by public; however, audiences and media who watched these films gave favorable comments. ‘Documentary Prize’ and ‘NETPAC’ went to Spy Nation, which made Spy Nation much-talked-about movie of this year. The Great Patrioteers, one of ‘Jeonju Cinema Project 2016’, had sellouts for all screenings during the festival.
Documentaries have made a great advance in this year. Mauro HERCE’s Dead Slow Ahead which won Special Mention Prize from International Competition, KOH Heeyoung’s Breathing Underwater which won Special Mention Prize and CGV Arthouse Distribution Support Prize from Korean Competition. Spy Nation has won documentary prize and NETPAC. This can explain that documentaries have the most suitable interface between reality and audience which accords with Jeonju International Film Festival’s identity.
5. Positive comments about programs, creative planning, and exhibitions
‘100 Films, 100 Posters’ which was held since 2015, has expanded its space to Nambu market. Over 1,300 people have purchased items such as postcards and posters as of May 6(Fri). Over 200 people a day have visited Lois PATINO’s exhibition, ‘Vertical: Time and Landscape’. In case of weekend, over 300 people have visited this place.
The exhibit proved the Jeonju IFF’s keynote by expressing through various formations of time and images of landscapes with film, multiscreen projections and video installations.
Main performances ‘Musicians Meet Cinema’ have gathered over 800 audiences at CGV Jeonju IFF Stage for its ‘festival at the square’. Audience party ‘Night-time Stroll-Camping in Jeonju’ on April 30 have gathered 1,100 audience and showed fever of festival. Over 900 audiences have visited ‘Good Concert’ on May 6 (Fri).
6. Interface among Jeonju Citizens, local culture and Society
The 17th Jeonju has emphasized its location, Jeonju. It also has allocated Jeonju in its slogan, ‘Jeonju, the Cinepolis of spring’. Jeonju IFF has created a symbol: ㅈ[jieut] for the main poster which symbolizes Jeonju. Also, Jeonju IFF decided to avoid using ‘JIFF’. Along with designed products and printed materials, all of the event venues which used to be called ‘JIFF’ have changed their names to Jeonju IFF Square, Jeonju IFF Lounge, etc.
One thing to note is that there wasn’t any trouble with citizens about traffic, parking or noise in Cinema street. This also means that Jeonju citizens have excused and supported this festival. Jeonju IFF has tried to revivify assets to the local community.
Starting by Nambu market, Jeollabukdo Business Agency has signed the MOU with Jeonju IFF, and co-promoted events. Jeonju IFF has attracted audience by placing the main events at Nambu market. Jeonju IFF x Media Facade which has been displayed at Pungnammun expanded the festival venue to Hanok village, the place for tourism.